TY  - BOOK
AU  - Parthasarathy
TI  - Media planning: concepts and experience  
SN  - 81-7881-569-9
U1  - 302.23 
PY  - 2005///
CY  - Hyderabad
PB  - The ICFAI University Press
KW  - Communication
KW  - Media- Communication
N1  - Includes index
ER  -