TY  - BOOK
AU  - Jethwaney, Jaishri 
AU  - Shruthi Jain 
TI  - Advertising management  
SN  - 0-19-567843-5
U1  - 659 
PY  - 2006///
CY  - New Delhi
PB  - Oxford University Press
KW  - Business management
KW  - Advertising
KW  - Advertising management
N1  - Includes index
ER  -