TY  - BOOK
AU  - Farris, Paul W.
AU  - Bendle, Neil T
AU  - Pfeifer, Philip E
AU  - Reibstein, David J
TI  - Marketing metrics: 50+ metrics every executive should master  
SN  - 81-7758-490-1
U1  - 658.800 72 
PY  - 2006///
CY  - Delhi
PB  - Pearson Education Inc
KW  - Marketing management
KW  - Management
N1  - Includes index
ER  -