TY  - BOOK
AU  - Newman, Michael
TI  - 22 Irrefutable laws of advertising and when to violate them 
SN  - 81-265-1004-8
U1  - 343.082 
PY  - 2006///
CY  - New Delhi
PB  - Wiley-Dreamtech
KW  - Management
KW  - Advertising
N1  - Includes index
ER  -