TY  - BOOK
AU  - Hawkins, Del. I et al.
TI  - Consumer Behaviour: building marketing strategy / 
SN  - 0-07-058234-3
U1  - 658.8342 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Management
KW  - Market Surveys
N1  - Includes index
ER  -