TY  - BOOK
AU  - Sengupta,D.N
AU  - Sen,, Anindya
TI  - Economics of business policy / 
SN  - 0-19-565507-9
U1  - 658.401 2 
PY  - 2004///
CY  - New Delhi
PB  - Oxford University Press
KW  - Game Theory
KW  - Market Structures
KW  - Pricing strategies
KW  - Product Differentiation
KW  - Executive Management
KW  - Planning and Policy Making
KW  - Management
ER  -