TY  - BOOK
AU  - Doyle, Peter
TI  - Marketing management and strategy / 
SN  - 0-273-65150-1
U1  - 658.8 
PY  - 2002///
CY  - Harlow: Pearson Education
PB  - Financial times
KW  - Management
KW  - Marketing-Management
N1  - Includes bibliographies and index
ER  -