TY  - BOOK
AU  - Sheth,Jagdish N.
TI  - Handbook of relationship marketing / 
SN  - 81-7829-104-5
U1  - 658.8 
PY  - 2002///
CY  - New Delhi: Response
PB  - Response Books
KW  - Management
N1  - Includes index
ER  -