TY  - BOOK
AU  - Subhash C.Jain, 
TI  - Marketing: Planning & strategy / 
SN  - 981-254-262-0
U1  - 658.8 
PY  - 2004///
CY  - Australia: South Western
PB  - Thomson
KW  - Mnagement
N1  - Includes index
ER  -