TY  - BOOK
AU  - Bearden, William O., 
AU  - Nettemeyer, Richard G. 
TI  - Handbook of marketing scales / 
SN  - 0-7619-1000-X
U1  - 658.83 
PY  - 1999///
CY  - New Delhi
PB  - Sage
KW  - Marketing research
KW  - Consumer behavior
N1  - Includes bibliographies and index
ER  -