TY  - BOOK
AU  - Aaker,, David A.
TI  - Marketing research / 
SN  - 9971-51-389-7
U1  - 658.83 
PY  - 2003///
CY  - New York: John Wiley & Sons
PB  - John Willy & Sons
KW  - Management
KW  - Marketing Research
N1  - Includes index
ER  -