TY  - BOOK
AU  - London, David L
AU  - Bitta, Albert J Della
TI  - Consumer behaviour 
SN  - 0-07-038767-2
U1  - 658.834 2 
PY  - 1993///
CY  - New York
PB  - M.C.Graw Hill
KW  - Management
ER  -