TY  - BOOK
AU  - Luck, David J
AU  - Rubin, Ronald
TI  - Marketing research 
SN  - 81-203--0484-5
U1  - 658.83 
PY  - 1999///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Management
KW  - Market analysis
ER  -