Killer visual strategies engage any audience, improve comprehension, and get amazing results using visual communication

By: Amy BalliettMaterial type: TextTextPublication details: New Jersey Wiley 2020Description: 229 pISBN: 9781119680222Subject(s): Visual communicationDDC classification: 302.226 Summary: "Over the past decade, visual communication has shifted from being an optional medium for transmitting information to an essential means of build connection and understanding. It has changed the way we tell stories and establish relationships -- and it has transformed the traditional agency model within the marketing, public relations, and design industries. Amy Balliett's book will explain how can marketers, PR professionals, and organizations can connect and thrive in a world that demands quality visual content"--
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BK BK Kannur University Central Library
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Stack 302.226 AMI/K (Browse shelf (Opens below)) Available 68205

Includes index.

"Over the past decade, visual communication has shifted from being an optional medium for transmitting information to an essential means of build connection and understanding. It has changed the way we tell stories and establish relationships -- and it has transformed the traditional agency model within the marketing, public relations, and design industries. Amy Balliett's book will explain how can marketers, PR professionals, and organizations can connect and thrive in a world that demands quality visual content"--

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