Rural marketing /
Material type: TextPublication details: Delhi : Pearson Education, 2012Edition: 3rd edDescription: 318 pISBN: 978-93-325-4360-7Subject(s): Small business marketing | Target marketing | Rural industriesDDC classification: 658.8102
Contents:
The call of rural India-The rural marketing environment-Rural consumer behaviour- Rural marketing research-Segmenting and targeting rural marketing-Product strategy-Pricing strategies-Distribution in rural markets-Communication strategies for rural markets-Rural services marketing-Marketing in small towns-Role of Government in rural India-The future of rural marketing.
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The call of rural India-The rural marketing environment-Rural consumer behaviour- Rural marketing research-Segmenting and targeting rural marketing-Product strategy-Pricing strategies-Distribution in rural markets-Communication strategies for rural markets-Rural services marketing-Marketing in small towns-Role of Government in rural India-The future of rural marketing.
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