Creativity and Strategic Innovation Management- Front Cover; Creativity and Strategic Innovation Management; Title Page; Copyright Page; Contents; List of figures; List of tables; Preface; Acknowledgements; PART I: The challenge of changing times; Chapter 1: The changing business environment; Learning objectives; Introduction; Context; Key principles; Practice; Action; Summary; Discussion questions; Case exercise; References; Selected YouTubes; Chapter 2: Key business decisions; Learning objectives; Introduction; Context; Key principles; Practice; Action. Linking creativity, entrepreneurship and innovationSummary; Discussion questions; Case exercise; References; Selected YouTubes; Chapter 3: Management revisited; Learning objectives; Introduction; Horse sense!; Context; Key principles; Practice; Ethical considerations; Action; Summary; Discussion questions; Case exercise; References; Selected YouTubes; PART II: Innovation from theory to practice; Chapter 4: Business creativity; Learning objectives; Introduction; Context; Key principles; Practice; Action; Summary; Discussion questions; Exercises; References; Selected YouTubes. Appendix 4.1: Personal Creativity Audit (PCA)Appendix 4.2: assessing PCA performance; Appendix 4.3: sexism; Appendix 4.4: Beijing Express problem solution; Appendix 4.5: priming illusion solution; Chapter 5: Applied business creativity; Learning objectives; Introduction; Context; Key principles; Practice; Action; Summary; Discussion questions; Case exercise; References; Selected YouTubes; Appendix 5.1: CPS toolbox notes; Chapter 6: Business innovation; Learning objectives; Introduction; Context; Key principles; Practice; Action; Summary; Discussion questions; Case exercise; References. Selected YouTubesChapter 7: Organisational culture and climate; Learning objectives; Introduction; Context; Key principles; Practice; Action; Summary; Discussion questions; Case exercise; References; Selected YouTubes; Appendix 7.1: management traits assessment; Appendix 7.2: group CPS audit; Appendix 7.3: assessing group performance; Chapter 8: Overcoming resistance: mindsets and paradigms; Learning objectives; Introduction; Context; Key principles; Practice; Action; Summary; Discussion questions; Case exercise; References; Selected YouTubes. PART III: Linking creativity to strategic innovationChapter 9: Applied business innovation; Learning objectives; Introduction; Context; Key principles; Practice; Action; Summary; Discussion questions; Case exercise; References; Selected YouTubes; Chapter 10: Building a strategic managing innovation model; Learning objectives; Introduction; Context; Key principles; Practice; Action; Summary; Questions for discussion; Case exercise; References; Selected YouTubes; PART IV: Strategic innovation in changing times; Chapter 11: The importance of leadership; Learning objectives; Introduction; Context.

In a highly competitive and globalized scenario, business creativity provides the spark that fosters the development and implementation of innovation and organizational change. This book explains the changes in the business environment that many organizations are facing.