Internet marketing : integrating online and offline strategies /
Material type: TextPublication details: Andover: Cengage Learning, c2013Edition: 3rd edDescription: xxii, 484 p. : illISBN: 9788131531785Subject(s): Internet marketingDDC classification: 658.872Item type | Current library | Call number | Status | Date due | Barcode |
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BK | Stack | 658.872 ROB/I (Browse shelf (Opens below)) | Available | 67880 |
Foundations of internet marketing-internet marketing as a part of the marketing communications mix-The internet value chain-Business models and strategies-The direct response ad database foundations of internet marketing-Essential internet marketing tools-Online branding and video marketing-Display advertising and other customer -Display advertising and other customer acquisition techniques-Email marketing to build consumer and business relationships-search marketing:SEO and PPC-Social media marketing-Developing internet marketing strategies and programs-Lead generation and conversion in B2B markets-Customer relationship development and retention marketing-Developing and maintaining effective websites-Customer service and support in web space-Evaluating performance and opportunities-Measuring and evaluating web marketing programs-Social and regulatory issues: privacy , security and intellectual property-mobile marketing and related developments
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