Digital marketing excellence : planning, optimizing and integrating online marketing /
Material type:
TextPublication details: London: Routledge, 2017Edition: 5th edDescription: xxvii, 660 pagesISBN: 9781138494237Subject(s): Internet marketingDDC classification: 658.872
Contents:
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
BK
|
Stack | 658.872 CHA/D (Browse shelf (Opens below)) | Available | 67689 |
Revised edition of the authors' eMarketing excellence, first published in 2002.
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
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