Services marketing: people,technology,strategy/

By: Lovelock.ChristopherContributor(s): Writz,Jochen | Jayanta ChatterjeeMaterial type: TextTextPublication details: Delhi: Pearson, 2011Edition: 7th edDescription: 683pISBN: 978-81-317-5939-4Subject(s): Services marketingDDC classification: 658.8
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