Social media risk and the law : a guide for global communicators
Material type: TextPublication details: London Routledge 2022Description: 173 pISBN: 9781032018003; 9781032017990Subject(s): Social media | Online social networks | Privacy, Right of | Data protection | Risk managementDDC classification: 343.09944 Summary: "Social media has many advantages for professional communication - but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media. It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles. Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise"--Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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BK | Kannur University Central Library Stack | Stack | 343.09944 GRA/S (Browse shelf (Opens below)) | Available | 57282 |
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343.0944 MOT Motor vehicles act, 1988 : (central act no. 59 of 1988) (as amended by act no. 32 of 2019) | 343.099 NEE/M Media lawnd ethics | 343.09944 CYB Cyberspace law : Censorship and regulation of the internet | 343.09944 GRA/S Social media risk and the law : a guide for global communicators | 343.410 999 ROW/I Information technology law | 343.4108/7 CAR/I International trade law | 343.540 998 SHA/J Journalism laws |
"Social media has many advantages for professional communication - but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media. It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles. Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise"--
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