"This is a timely step by step "tool kit" for analysing politics and activism in today's digital media landscape. It helps students to both understand how politics and protest are entwined with online popular culture, and then how to critically analyse it themselves via a multimodal approach. It's a nice balance of understanding and doing. The issues and mediums explored are timely. This is clear, step-by-step guidance on how to seriously and critically analyse topics like: Youtube comments Memes (using Brexit examples) Viral animations (using Trump examples) Music videos Fan-made parodies and mash-ups. This is a cutting-edge guide to a popular method, tied to a clear growth area in politics, activism and protest. It will be a solid addition to our publishing across media and politics, digital culture, and discourse studies"--