The Indian media business : pandemic and after
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TextPublication details: New Delhi Sage 2021Edition: 5Description: 297 pISBN: 9789354790904Subject(s): Mass media | India | Mass media--Economic aspectsDDC classification: 302.230954 Summary: "Are Google and Facebook news or entertainment companies? Is Netflix a studio or an aggregator? As media, technology and telecom merge into one simple search for audiences, what really is a media company? How has on-demand viewing changed the way we watch, listen or read? Can Indian cinema survive the devastation that the pandemic has wrought? The fifth edition of The Indian Media Business: Pandemic and After delves into each of these questions as it cuts across print, TV, film, music, radio and digital media. In the process, the book takes you through the current trends, history, business dynamics and regulation in media, and provides a glimpse into the future of each of these segments"--
| Item type | Current library | Call number | Status | Date due | Barcode |
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Stack | 302.230954 VAN/I (Browse shelf (Opens below)) | Available | 57104 |
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| 302.230954 PUS/F Future of mass communication | 302.230954 RAM/C Conflict communication: chronicles of a communicator | 302.230954 SUM/N National identity in Indian popular cinema, 1947-1987 | 302.230954 VAN/I The Indian media business : pandemic and after | 302.23095484 AGR/T Television revolution in rural India :SITE re-visited | 302.23095493 EMB Embattled media : democracy, governance and reform in Sri Lanka | 302.230955 Iranina media: The paradox of modernity |
"Are Google and Facebook news or entertainment companies? Is Netflix a studio or an aggregator? As media, technology and telecom merge into one simple search for audiences, what really is a media company? How has on-demand viewing changed the way we watch, listen or read? Can Indian cinema survive the devastation that the pandemic has wrought? The fifth edition of The Indian Media Business: Pandemic and After delves into each of these questions as it cuts across print, TV, film, music, radio and digital media. In the process, the book takes you through the current trends, history, business dynamics and regulation in media, and provides a glimpse into the future of each of these segments"--
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