Gandhian thought and communication : rethinking the Mahatma in the media age
Material type: TextPublication details: New Delhi Sage 2020Description: 277 pISBN: 9789353286682Subject(s): Communication in politics | Mahatma Gandhi 1869-1948 | Persuasion (Rhetoric) | Mass media-- Political aspects | Mass mediaDDC classification: 320.0140954 Summary: "Gandhian Thought and Communication: Rethinking the Mahatma in the Media Age looks at Gandhian thought and contributions from an interdisciplinary communication perspective. It explores the Mahatma as a public intellectual and communicator. It studies Gandhi's unique communication techniques to connect with the masses and the way he used and appropriated myth, metaphors and symbols to communicate his ideas related to modernity and nationalism. The book examines how Gandhian ideas have been tested and the implications derived. This book also studies the contemporary relevance of Gandhian thought by looking at various popular media representations to open up the possibilities of rethinking and recasting Gandhi in the present context"--Item type | Current library | Call number | Status | Date due | Barcode |
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BK | Stack | 320.0140954 GAN (Browse shelf (Opens below)) | Available | 57091 |
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320.014 MED Media, democracy and social change : re-imagining political communications | 320.014 MED Mediated politics : communication in the future of democracy / | 320.014 POL Political communication in Asia | 320.0140954 GAN Gandhian thought and communication : rethinking the Mahatma in the media age | 320.019 KAP/W Warrior politics : why leadership demands a pagan ethos | 320.03 CON The concise Oxford dictionary of politics / | 320.03 WHI/C Cosmo dictionary of political science |
"Gandhian Thought and Communication: Rethinking the Mahatma in the Media Age looks at Gandhian thought and contributions from an interdisciplinary communication perspective. It explores the Mahatma as a public intellectual and communicator. It studies Gandhi's unique communication techniques to connect with the masses and the way he used and appropriated myth, metaphors and symbols to communicate his ideas related to modernity and nationalism. The book examines how Gandhian ideas have been tested and the implications derived. This book also studies the contemporary relevance of Gandhian thought by looking at various popular media representations to open up the possibilities of rethinking and recasting Gandhi in the present context"--
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