Applied mass communication theory : a guide for media practitioners
Material type: TextPublication details: New York Routledge 2022Edition: 3Description: 299 pISBN: 9780367639914; 9780367630362Subject(s): Mass media | Mass mediaDDC classification: 302.230721 Summary: "Applied Mass Communication Theory: A Guide for Media Practitioners (Third Edition) connects mass media theory to the contemporary work of media professionals. The text presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It explores and explains theories from the effects tradition and interpretive tradition from the perspective that using a theoretical framework to understand what happens in the media is essential to understanding how to craft a message. The theory discussion is accompanied by a review of quantitative and qualitative research methods. New for the third edition are expansions of the chapters on interpretive theories, qualitative methods, and media business in the Internet age. A new appendix describes the process of creating an undergraduate research project"--Item type | Current library | Call number | Status | Date due | Barcode |
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BK | Stack | 302.230721 ROS/A (Browse shelf (Opens below)) | Available | 57099 |
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302.23072 CRA The craft of criticism : critical media studies in practice | 302.23072 VED/R Research methods in mass communication | 302.23072 WIM/M Mass media research : an introduction | 302.230721 ROS/A Applied mass communication theory : a guide for media practitioners | 302.230727 MAN/M Media metrics :an introduction to quantitative research in mass communication | 302.230820954 RAS/M Media and empowerment of women | 302.230882971 MUS uslims and the news media |
Revised edition of the authors' Applied mass communication theory, 2017.
"Applied Mass Communication Theory: A Guide for Media Practitioners (Third Edition) connects mass media theory to the contemporary work of media professionals. The text presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It explores and explains theories from the effects tradition and interpretive tradition from the perspective that using a theoretical framework to understand what happens in the media is essential to understanding how to craft a message. The theory discussion is accompanied by a review of quantitative and qualitative research methods. New for the third edition are expansions of the chapters on interpretive theories, qualitative methods, and media business in the Internet age. A new appendix describes the process of creating an undergraduate research project"--
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