The Indian media business

By: Vanita Kohli-KhandekarMaterial type: TextTextPublication details: New Delhi Sage 2015Edition: 4Description: 442pISBN: 9788132113560Subject(s): Mass media | Mass media--Economic aspects | IndiaDDC classification: 302.23 Summary: Media is one of the most exciting industries in the country today. The Indian media business has been estimated to be worth $5 billion and employs several million people. This highly reader friendly book contains an insider's perspective of the dynamics, working, players, opportunities and history of the regulation governing publishing, broadcasting, cable television, films, radio and music in India.
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Media is one of the most exciting industries in the country today. The Indian media business has been estimated to be worth $5 billion and employs several million people. This highly reader friendly book contains an insider's perspective of the dynamics, working, players, opportunities and history of the regulation governing publishing, broadcasting, cable television, films, radio and music in India.

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