The consumer revolution : tipping the balance of power
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658.8342 DES/C Consuming behaviour | 658.8342 KAN/C Current trends in consumer behaviour in rural markets | 658.8342 LIN/S Shopper, Buyer, and consumer behavior: Theory and marketing applications | 658.8342 NAR/C The consumer revolution : tipping the balance of power | 658.8342 SOL/C Consumer behavior: buying, having and being | 658.8342 SOL/C Consumer behavior:Buying,having and being | 658.83420721 QUA Quantitative research methods in consumer psychology : contemporary and data-driven approaches |
In this ground breaking book, Naren Nath provides a sweeping narrative of revolutions since the dawn of human civilization, leading up to the current and most impactful of them all—the consumer revolution. The book paints a gripping picture of consumers melding together, akin to nuclear fusion, to unleash unprecedented amount of energy and creativity, setting in motion a stunning transfer of power from traditional institutions. In doing so, it tosses up myriad new business ideas, and also highlights some of the sinister implications if the revolution is not harnessed correctly. The Consumer Revolution provides a fascinating context and rationale for some of the biggest current events and trends around the world. It is a stirring call for action to billions of everyday consumers to express their will and wield power in this ultimate doctrine of consumer empowerment.
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