The predictive postcode :the geodemographic classification of British society
Material type: TextPublication details: London Sage 2018Description: xxx, 296p. illustrations (some color), color mapsISBN: 9781526402349Subject(s): Geodemographics | Human geography | Neighborhoods | Neighborhoods | Postal codes | Geodemographics | Environment and EcologyDDC classification: 304.20941 Summary: "It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice commercial sociology . Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of big data the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis."--Item type | Current library | Call number | Status | Date due | Barcode |
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BK | Stack | 304.20941 WEB/P (Browse shelf (Opens below)) | Available | 51742 |
Browsing Kannur University Central Library shelves, Shelving location: Stack Close shelf browser (Hides shelf browser)
304.207 1054 SIN/E Environmental Studies | 304.209 COM A companion to global environmental history | 304.209 HUG/W What is environmental history? | 304.20941 WEB/P The predictive postcode :the geodemographic classification of British society | 304.20954 ENV Environmental history of early India : A reader | 304.20954 MAH/N Nature and nation :essays on environmental history | 304.20954 MUK/C Caste and nature : dalits and Indian environmental politics |
"It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice commercial sociology . Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of big data the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis."--
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