Public relations planning : a strategic approach
Material type: TextPublication details: New York Routledge 2019Description: 528pISBN: 9781138105171Subject(s): Public relations--PlanningDDC classification: 659.2 Summary: Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.Item type | Current library | Call number | Status | Date due | Barcode |
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BK | Stack | 659.2 VIE/P (Browse shelf (Opens below)) | Available | 50909 |
Browsing Kannur University Central Library shelves, Shelving location: Stack Close shelf browser (Hides shelf browser)
659.2 SMI/P Public relations : | 659.2 SWA/C Cases in public relations management | 659.2 THE/P Public relations strategic toolkit:an essential guide to successful public relations practice | 659.2 VIE/P Public relations planning : a strategic approach | 659.2 ZAP/P Public relations writing worktext : | 659.202854678 CLA/S Social media strategy : | 659.209 54 VIL/P Public relations in India:New Tasks and Responsibilities |
Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality.
The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign.
Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.
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