Quantitative research methods in consumer psychology : contemporary and data-driven approaches
Material type: TextPublication details: New York Routledge 2019Description: xxiii, 414 p. illustrations (black and white)ISBN: 9781138182691 (hb : alk. paper); 9781138182721 (pb : alk. paper)Subject(s): Consumers | Quantitative researchDDC classification: 658.83420721 Summary: Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research coursesItem type | Current library | Call number | Status | Date due | Barcode |
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BK | Stack | 658.83420721 QUA (Browse shelf (Opens below)) | Available | 50864 |
Browsing Kannur University Central Library shelves, Shelving location: Stack Close shelf browser (Hides shelf browser)
658.8342 NAR/C The consumer revolution : tipping the balance of power | 658.8342 SOL/C Consumer behavior: buying, having and being | 658.8342 SOL/C Consumer behavior:Buying,having and being | 658.83420721 QUA Quantitative research methods in consumer psychology : contemporary and data-driven approaches | 658.84 BAN/M mobile commerce | 658.84 BIC/F Future of e Markets: Multi-Dimensional Market Mechanisms | 658.84 FRA/I International trade and export management |
Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches.
The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses
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