Virtual reality marketing : using VR to grow a brand and create impact
Material type: TextPublication details: London Koganpage 2019Edition: 1 EditionISBN: 9780749482879 (ebook)Subject(s): Marketing | Marketing | Virtual reality in managementDDC classification: 658.8028568 Summary: About the book If a picture is worth a thousand words, then virtual reality (VR) is priceless. This new medium is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly comprehensive guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Virtual Reality Marketing is the only complete guide to VR marketing available, written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1. Packed with fascinating case studies, tips and strategies, this text is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.Item type | Current library | Call number | Status | Date due | Barcode |
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BK | Stack | 658.8028568 STU/V (Browse shelf (Opens below)) | Available | 50516 |
Browsing Kannur University Central Library shelves, Shelving location: Stack Close shelf browser (Hides shelf browser)
658.802 Hill/M Marketing strategy | 658.802 MCK/S Social marketing to protect the environment : what works | 658.802 PRI Principles of strategic communication | 658.8028568 STU/V Virtual reality marketing : using VR to grow a brand and create impact | 658.804 GEO Geomarketing : methods and strategies in spatial marketing | 658.810 2 VEN/M Managing your sales force : | 658.81 BIR/S Sales promotion management |
Includes index.
About the book
If a picture is worth a thousand words, then virtual reality (VR) is priceless. This new medium is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers.
A truly comprehensive guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Virtual Reality Marketing is the only complete guide to VR marketing available, written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1. Packed with fascinating case studies, tips and strategies, this text is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.
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