Integrated advertising, promotion and marketing communications
Material type:
TextPublication details: Chennai Pearson 2014Edition: 6Description: 455pISBN: 9789332518377DDC classification: 659.1
| Item type | Current library | Call number | Status | Date due | Barcode |
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BK
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Stack | 659.1 CLO/I (Browse shelf (Opens below)) | Available | 49139 |
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| 659.1 CHU/A Advertising, sales and promotion management / | 659.1 CHU/F Foundations of advertising theory and practice | 659.1 CHU/F Foundations of advertising theory and practice | 659.1 CLO/I Integrated advertising, promotion and marketing communications | 659.1 CLO/A Integrated advertising,promotion and marketing communications | 659.1 HAC/A Advertising and promotion : an integrated marketing communicating approach | 659.1 KRI/A Advertising management |
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