Advertising, promotion, and other aspects of integrated marketing communications /

By: Shimp, Terence AContributor(s): Andrews, J. CraigMaterial type: TextTextPublication details: Mason, Ohio : South-Western Cengage Learning, ©2013Edition: 9th edDescription: xxii, 729 pages : illustrations (some color)ISBN: 9788131528242Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketing | Advertising | Communication in marketing | Direct marketing | Sales promotionDDC classification: 658.8/2
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Stack 		658.8/2 SHI/A (Browse shelf (Opens below)) Available 49152

Previous ed. published in 2010.

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