Basic marketing : a global managerial approach/

By: Cannon, Joseph PContributor(s): Perreault,William D | McCarthy,E JeromeMaterial type: TextTextPublication details: New Delhi: MGH. 2008Edition: 16th edDescription: 790pISBN: 978-0-07-110110-3Subject(s): Product planning for Goods and Services | Advertising and Sales Promotion | Pricing PoliciesDDC classification: 658.8
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