Ongoing crisis communication : planning, managing and responding

By: Coombs, W. TimothyMaterial type: TextTextPublication details: New Delhi Sage 2015Edition: Fourth editionDescription: xiii 239 pagesISBN: 9781452261362Subject(s): Crisis management | Communication in managementDDC classification: 658.405 6
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BK BK Kannur University Central Library
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Crisis communication is the lifeblood of crisis management: When communication is ineffective, so is the crisis management effort. Emphasizing the role of communication, W. Timothy Coombs uses a three-staged approach to crisis management—pre-crisis, crisis, and postcrisis. He reviews the latest research, explains how crisis communication can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation.

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