Media and communication research methods : an introduction to qualitative and quantitative approaches
Material type:
TextPublication details: New Delhi Sage 2016Description: 415pISBN: 9781483377568Subject(s): Media-Research methods | Commuication-Research methodsDDC classification: 302.230 72
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Kannur University Central Library Stack | Stack | 302.230 72 BER/M (Browse shelf (Opens below)) | Available | 44341 |
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| 302.230 1 SHA/M Mass media:thinking about media and communication | 302.230 14 DUR/L Language and media :A resource book for students | 302.230 68 GER/D Digital media and innovation : management and design strategies in communication | 302.230 72 BER/M Media and communication research methods : an introduction to qualitative and quantitative approaches | 302.230 83 CHI Children and the media | 302.230 9 ADA/G Geographies of media and communication:a critical introduction | 302.230 9 CUL/S Short history of the modern media / |
Arthur Asa Berger employs his signature style—a practical focus, the use of numerous examples, a step-by-step approach, and humor—to update and enhance this bestselling introductory text. Combining discussions of qualitative and quantitative research methods with a clear and engaging writing style, the book is ideal for beginning research students at both the graduate and undergraduate level.
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