Strategic brand management
Material type:
TextPublication details: New Delhi Pearson 2008Description: 695pISBN: 9788131756898Subject(s): Brand name products | Product managementDDC classification: 658.827
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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BK
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Kannur University Central Library Stack | Stack | 658.827 KEL/S (Browse shelf (Opens below)) | Available | 37826 |
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| 658.827 KAP/N New strategic brand management: creating and sustaining brand equity long term | 658.827 KAP/N 9 brand shaastras :nine successful brand successful brand strategies to build | 658.827 KAP/T Twenty four brand mantras; finding a place in the minds and hearts of consumers | 658.827 KEL/S Strategic brand management | 658.827 KOM/A Applying the branding iron | 658.827 KOR/B Brand society :How brands trasform management and lifestyle | 658.827 SAR/H Strategic brand management for B2B markets : |
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