Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning

By: Kompella,KartikeyaMaterial type: TextTextPublication details: New Delhi Viva books 2006Description: 134pISBN: 9788130903392Subject(s): Building (marketing) | Advertising(brand name products) | Brand name productsDDC classification: 658.827
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BK BK Kannur University Central Library
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Stack 658.827 KAM/B (Browse shelf (Opens below)) Available 35509

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