Media research methods : Understanding metric and interpretive approaches

By: Anderson, James AMaterial type: TextTextPublication details: Los Angeles, Calif. : SAGE Publications, c2012Description: xxi, 438 p. : illISBN: 9781412999564 (pbk.); 1412999561 (pbk.)Subject(s): Mass mediaDDC classification: 302.2301
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Item type Current library Collection Call number Status Date due Barcode
BK BK Kannur University Central Library
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Stack 302.2301 AND/M (Browse shelf (Opens below)) Available 38205

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