Using qualitative research in advertising :

Contributor(s): Morrison, Margaret AMaterial type: TextTextPublication details: Thousand Oaks, Calif. : SAGE, c2012Edition: 2nd edDescription: xv, 218 p. : illISBN: 9781412987240 (pbk. : alk. paper); 1412987245 (pbk. : alk. paper)Subject(s): Advertising | Marketing research | Qualitative researchDDC classification: 659.1072
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Item type Current library Collection Call number Status Date due Barcode
BK BK Kannur University Central Library
Stack 659.1072 (Browse shelf (Opens below)) Available 38195

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