Using qualitative research in advertising :
Material type: TextPublication details: Thousand Oaks, Calif. : SAGE, c2012Edition: 2nd edDescription: xv, 218 p. : illISBN: 9781412987240 (pbk. : alk. paper); 1412987245 (pbk. : alk. paper)Subject(s): Advertising | Marketing research | Qualitative researchDDC classification: 659.1072Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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BK | Kannur University Central Library | Stack | 659.1072 (Browse shelf (Opens below)) | Available | 38195 |
Browsing Kannur University Central Library shelves, Collection: Stack Close shelf browser (Hides shelf browser)
659.101 ADV Advertising Theory | 659.1023 TIB/A Advertising:Its business,culture and careers. | 659.104 2 JOH/I Imaging in advertising : verbal and visual codes of commerce | 659.1072 Using qualitative research in advertising : | 659.130 WAR/W Media Selling:television,print,internet,radio | 659.132 SHE/W Writing great copy | 659.157 PEG/V Visual merchandising and display |
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