Dr. Hermann Gundert Central Library catalog › Details for: Using qualitative research in advertising :

Normal view MARC view ISBD view

Using qualitative research in advertising :

Contributor(s): Morrison, Margaret AMaterial type: Text

TextPublication details: Thousand Oaks, Calif. : SAGE, c2012Edition: 2nd edDescription: xv, 218 p. : illISBN: 9781412987240 (pbk. : alk. paper); 1412987245 (pbk. : alk. paper)Subject(s): Advertising | Marketing research | Qualitative researchDDC classification: 659.1072

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Comments ( 0 )

Item type	Current library	Collection	Call number	Status	Date due	Barcode
BK	Kannur University Central Library	Stack	659.1072 (Browse shelf (Opens below))	Available		38195

Browsing Kannur University Central Library shelves, Collection: Stack Close shelf browser (Hides shelf browser)

Previous								Next
Previous	659.101 ADV Advertising Theory	659.1023 TIB/A Advertising:Its business,culture and careers.	659.104 2 JOH/I Imaging in advertising : verbal and visual codes of commerce	659.1072 Using qualitative research in advertising :	659.130 WAR/W Media Selling:television,print,internet,radio	659.132 SHE/W Writing great copy	659.157 PEG/V Visual merchandising and display	Next

There are no comments on this title.

to post a comment.