Effective advertising : understanding when, how, and why advertising works /
Material type: TextPublication details: New Delhi: Response Books, 2004Description: 201pContained works: Tellis,, Gerard JSubject(s): Advertising | Advertising effectivenessDDC classification: 659.1Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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BK | Kannur University Central Library Stack | Stack | 659.1 TEL/E (Browse shelf (Opens below)) | Available | 33617 | |
BK | Kannur University Central Library Stack | Stack | 659.1 TEL/ (Browse shelf (Opens below)) | Available | 28502 |
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