Effective advertising : understanding when, how, and why advertising works /

Material type: TextTextPublication details: New Delhi: Response Books, 2004Description: 201pContained works: Tellis,, Gerard JSubject(s): Advertising | Advertising effectivenessDDC classification: 659.1
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Item type Current library Collection Call number Status Date due Barcode
BK BK Kannur University Central Library
Stack 		Stack 659.1 TEL/E (Browse shelf (Opens below)) Available 33617
BK BK Kannur University Central Library
Stack 		Stack 659.1 TEL/ (Browse shelf (Opens below)) Available 28502

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