Advertising and popular culture
Material type: TextPublication details: Thousand Oaks Sage 1996Description: xviii,278pISBN: 0-8039-5483-2Subject(s): Management | Advertising mangementDDC classification: 659.104 209 73Item type | Current library | Call number | Status | Date due | Barcode |
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BK | Kannur University Central Library | 659.104 209 73 FOW/A (Browse shelf (Opens below)) | Available | 05675 |
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659.104 2 JOH/I Imaging in advertising : verbal and visual codes of commerce | 659.104 2 MCA/C Commercialization of American culture | 659.104 2 MES/ V Visual persuation: the role of images in advertising | 659.104 209 73 FOW/A Advertising and popular culture | 659.104 209 73 FOW/A Advertising and popular culture | 659.1042 MCA/M Commercialization of American culture, new advertising control and democracy/ | 659.1072 Using qualitative research in advertising : |
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