Consumer behavior: approaches and applications /
Material type:
TextLanguage: English Publication details: Hyderabad: ICFAI, 2005Description: x, 259pISBN: 81-7881-764-0Subject(s): Consumer behavior | ManagementDDC classification: 658.834 2
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Kannur University Central Library | 658.834 2 CO (Browse shelf (Opens below)) | Available | 21545 |
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| 658.834 2 ASS/ Consumer behavior: a strategic approach / | 658.834 2 ASS/ Consumer behaviour and marketing action / | 658.834 2 BAT/ Consumer behaviour: text and cases / | 658.834 2 CO Consumer behavior: approaches and applications / | 658.834 2 CON Contemporary marketing and consumer behaviour | 658.834 2 DES/C Consuming behaviour | 658.834 2 EAS/C Consumer behaviour: applications in marketing |
Includes index.
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