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Consumer behavior: a strategic approach /

Material type: Text

TextLanguage: English Publication details: New Delhi: Biztantra, 2005Description: xxii, 673pISBN: 81-7722-521-9Contained works: Assael, HenrySubject(s): Consumer behavior | ManagementDDC classification: 658.834 2

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Item type	Current library	Call number	Status	Date due	Barcode
BK	Kannur University Central Library	658.834 2 ASS/ (Browse shelf (Opens below))	Available		20994

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Previous	658.834 08 MA Marketing in a multicultural world /	658.834 2 ALI/ Models in cosumer buying behaviour /	658.834 2 ALI/ Models in cosumer buying behaviour /	658.834 2 ASS/ Consumer behavior: a strategic approach /	658.834 2 ASS/ Consumer behaviour and marketing action /	658.834 2 BAT/ Consumer behaviour: text and cases /	658.834 2 CO Consumer behavior: approaches and applications /	Next

Includes index.

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