Dr. Hermann Gundert Central Library catalog › Details for: Commercialization of American culture

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Commercialization of American culture

By: Mc Allister, Matthew PMaterial type: Text

TextPublication details: California Sage 1996Description: xii,296pISBN: 0-8039-5380-1Subject(s): Management | Advertising managementDDC classification: 659.104 2

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Item type	Current library	Call number	Status	Date due	Barcode
BK	Kannur University Central Library	659.104 2 MCA/C (Browse shelf (Opens below))	Available		05133

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Previous	659.1014 CO Discourse of advertising /	659.1023 TIB/A Advertising:Its business,culture and careers.	659.104 2 JOH/I Imaging in advertising : verbal and visual codes of commerce	659.104 2 MCA/C Commercialization of American culture	659.104 2 MES/ V Visual persuation: the role of images in advertising	659.104 209 73 FOW/A Advertising and popular culture	659.104 209 73 FOW/A Advertising and popular culture	Next

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