Relationship marketing: an introduction
Material type:
TextPublication details: Hyderabad: The ICFAI University Press 2004Description: 181pISBN: 81-7881-350-5Subject(s): Management-MarketingDDC classification: 658.812
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
BK
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Kannur University Central Library | 658.812 REL (Browse shelf (Opens below)) | Available | 18712 |
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| 658.812 PRA/U Understanding CRM: present and future | 658.812 RAK/C Creating customer delight: the how and why of CRM | 658.812 REL Relationship marketing: design, implementation and monitoring | 658.812 REL Relationship marketing: an introduction | 658.812 SER Services: AT&T, FedEx, Indian Hotels, McDonald`s, Walt Disney | 658.812 SHA/R Relationship marketing: text & cases | 658.812 SOM/M Managing customer value: on stage at a time |
Includes index.
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