Marketing communication: principles and practice
Material type: TextPublication details: London Routledge 2002Description: 389pISBN: 0-415-23040-3Subject(s): Marketing-Communication | ManagementDDC classification: 658.802Item type | Current library | Call number | Status | Date due | Barcode |
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BK | Kannur University Central Library | 658.802 VAR/M (Browse shelf (Opens below)) | Available | 17843 |
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658.802 MOO/G Global marketing and advertising | 658.802 NET Networks in marketing / | 658.802 PRI Principles of strategic communication | 658.802 VAR/M Marketing communication: principles and practice | 658.802 WAL/M Marketing strategy :a decision-focused approach/ | 658.802 WES/ Strategic marketing / | 658.802 WES/ Strategic marketing / |
Includes index.
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