Magic numbers for consumer marketing: key measures to evaluate marketing success

By: Davis,JohnMaterial type: TextTextPublication details: New Delhi Wiley-Dreamtech 2005Description: 309pISBN: 81-265-1061-7Subject(s): Management | MarketingDDC classification: 658.834 3
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Item type Current library Call number Status Date due Barcode
BK BK Kannur University Central Library
658.834 3 DAV/M (Browse shelf (Opens below)) Available 17836
BK BK Kannur University Central Library
658.834 3 DAV/M (Browse shelf (Opens below)) Available 20956

Includes index.

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