Kellogg on integrated marketing: The Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the communications at the Medill School of Journalism

By: Iacobucci,, DawnContributor(s): Iacobucci, Dawn | Posner, BobbyMaterial type: TextTextPublication details: New Delhi Wiley-Dreamtech 2003Description: 314pISBN: 81-265-1124-9Subject(s): Marketing management | ManagementDDC classification: 658.8
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Item type Current library Call number Status Date due Barcode
BK BK Kannur University Central Library
658.8 KEL (Browse shelf (Opens below)) Available 17777

Includes index.

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