Lateral marketing: New techniques for finding breakthrough ideas /
Material type: TextPublication details: New Delhi Wiley-Dreamtech 2006Description: 206pISBN: 81-265-0858-2Contained works: Trias De Bes, FernandoSubject(s): Marketing management | ManagementDDC classification: 658.8Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
BK | Kannur University Central Library | 658.8 KOT/L (Browse shelf (Opens below)) | Available | 17763 |
Includes index.
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